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Ion Products - Ace Hardware

Branding, Signage & Environmental Graphics, Marketing & Advertising, Print Materials, Content Strategy & Copywriting, Photography, Web Development

In 2013 I was approached with the idea of rebranding the new pump line, Ion. Beginning with the brand platform, logo and identity, I transformed the product of the company known for their switch but not known for their name, into a company that

POP Endcap Display

POP Endcap Display

Point of purchase endcap display created for local Ace Hardware stores. Included an app, shelf talkers, a project material checklist, trifold product/project brochures, and working product displays.

Art Direction, Package Design & Production, Environmental Design, POS, POP, Print, Web & Radio Advertising

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POS Advertising

POS Advertising

Bag stuffers were included with every purchase leading up to and during the first month of Ion Products being available for purchase.

Print + Web Advertising

Print + Web Advertising

Advertisements were run in both print and web formats through various local channels including the newspapers (Daily Herald print & web), E-blasts, and AM Radio (Mr. Fix-It with Lou Manfredini, WGN Radio - 720 AM).